Writing for Primary Industries

Communicating with producers in horticulture, viticulture, and agriculture just doesn’t work when you are an urban agency in High Street. The nuances in Tone of Voice and Values are subtle – but critical for establishing authenticity.

Likewise, all the way along the food chain, from B2B third-party manufacturers to the end user – consumer audiences all over the world, the language must be chameleon to flex to the different cultures and values of a global market. Yet underpinning this is a requirements to have deep industry knowledge of nutrition, science, innovation and farming.