Ministry of Business & Innovation (MBIE)

A complex proposition made simple, explaining New Zealand Business Numbers.

  • Content Strategy
  • IA Strategy
  • UX Writing

Background

The existing NZBN site was overly technical and hard to follow - two significant negatives, especially considering the time-poor, overwhelmed SMEs who were being asked to engage with it against their preferences.

Solution

Working with the NZBN team, BOW improved the navigation to enhance user-friendliness and intuitiveness. We then refreshed the copy to ensure clear, concise communication and optimised the SEO within the current framework

Result

This lead to significantly more business sign-ups to the NZBN website, which became the workhorse of the pandemic. We then went on to re-write a full suite of procurement documents for MBIE.

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