We only get involved in advocacy project that we are passionate about, then we are all in. Not all our projects you may agree with – even within our own team we reflect diverse opinions! However, you cannot fault our success rate.
For example, in 2020 we worked with PR expert Jo de Joux, on the End of Life Choice campaign in New Zealand. This was a historic campaign that resulted 65.1% of kiwis voting in favour of legalizing assisted dying.
This was the first successful campaign to legalise assisted dying in the Southern Hemisphere. It was also the first successful campaign to legalise assisted dying by way of a public referendum. The End of Life Choice Act came into force on 7 November 2021. Since then, over 1,000 people have accessed assisted dying in New Zealand.
Zespri International is the world’s largest marketer of kiwifruit. BOW helped re-imagine the new Canopy website, from content strategy to writing over 250 pages of copy, writer training, CMS authoring and content testing with end users.
Rams Home Loans is one of the largest home lenders in Australia. The website is critical to sales, so they called on Big On Writing to help refresh and migrate their content to a new website.
Genesis launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.
