On the one hand the writer must have an almost instinctual understanding of the regulatory environment and technical medical terminology. On the other it requires a deep sense of compassion, caring and reassurance that is the hallmark of this industry.
Our expertise in this area is at the heart of our business – one of our Directors, Sue Worthington, worked for a specialist global healthcare B2B agency for 7 years prior to founding Big On Writing.
We know how hard it is to find good medical and healthcare writers. From technical whitepapers to informative customer communications, Big On Writing has worked with charitable organisations such as Hato Hone St John, to health insurance companies, to pharmaceutical companies, right through to food and nutrition.
Zespri International is the world’s largest marketer of kiwifruit. BOW helped re-imagine the new Canopy website, from content strategy to writing over 250 pages of copy, writer training, CMS authoring and content testing with end users.
Rams Home Loans is one of the largest home lenders in Australia. The website is critical to sales, so they called on Big On Writing to help refresh and migrate their content to a new website.
Genesis launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.
