Likewise, all the way along the food chain, from B2B third-party manufacturers to the end user – consumer audiences all over the world, the language must be chameleon to flex to the different cultures and values of a global market. Yet underpinning this is a requirements to have deep industry knowledge of nutrition, science, innovation and farming.
From paddock to plate, Big On Writing knows this industry inside and out because both BOW directors were borne into it. Benjamin Lott comes from a Cantabrian high-country farm and has a background in anilanl nutrition.
We know how to talk to farmers and growers and film farms in a way that is commercially sensitive. We also know how to communicate complex technical information in simple, upfront language.
Our company has built two large enterprise 500+ primary producer websites from scratch, while also working on tone of voice projects, content articles, and technical sheets.
Zespri International is the world’s largest marketer of kiwifruit. BOW helped re-imagine the new Canopy website, from content strategy to writing over 250 pages of copy, writer training, CMS authoring and content testing with end users.
Rams Home Loans is one of the largest home lenders in Australia. The website is critical to sales, so they called on Big On Writing to help refresh and migrate their content to a new website.
Genesis launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.
