Global in audience, many technical and SAAS clients require a big brain for understanding technical requirements, and a fresh voice to break down gigabytes of information into easy-to-understand concepts.
From enunciating the brand vision to clearly expressing the offering, the work we do here is often talking to business-to-business audiences, from SMES and corporates adopting cloud services to manufacturers investing in new technologies.
Again, B2B writing is a niche expertise. It calls for direct, comparative, succinct copy targeting multiple stakeholders in a company through very specific communications such as thought leadership articles, Linkedin, case stories, technical sheets and more.
Zespri International is the world’s largest marketer of kiwifruit. BOW helped re-imagine the new Canopy website, from content strategy to writing over 250 pages of copy, writer training, CMS authoring and content testing with end users.
Rams Home Loans is one of the largest home lenders in Australia. The website is critical to sales, so they called on Big On Writing to help refresh and migrate their content to a new website.
Genesis launched a new content resource on NZ’s low-carbon future. Our global contributors provided articles, videos and imagery making 56% of customers feel more positive about Genesis.
